Wine Marketing Research Day (JRMV)
The Wine Marketing Research Symposium is a biannual conference cycle co-organized by MoISA joint research unit, Montpellier Business School, Institut Agro Dijon and University of Montpellier (Montpellier Management).
Objectives
These research days have two objectives:
- enable researchers to present their work to various industry actors and highlight recent developments in the field (digital, CSR, collective projects, etc.).
- collectively define new research agendas in wine marketing.
JRMV2: December 13, 2023
Calendar
September 21, 2023: deadline for submission of papers
See the call for papers
October 30, 2023: notification of decisions to authors
December 6, 2023: deadline for registration for the day
December 13, 2023: event date
JRMV1: November 25, 2021
Program
- Plenary session 1: Guest speakers
- Plenary session 2: Wine in times of crisis
- Session parallel 1a: Wine Branding & Packaging
- Session parallel 1b: Wine Distribution & Marketing perfomance
- Plenary session 3: Perspective and Trends