Mechthild DONNER

Date de mise à jour : 2 janvier 2017

Researcher INRA

SAE2 department – Joint Research Centre MOISA
PhD in marketing and management
MBA in international marketing

Contact :

Campus Montpellier SupAgro-Inra, UMR Moisa
2, Place Pierre Viala - Bat 26
34 060 Montpellier Cedex 1 - FRANCE
Tél. : + 33 (0)4 99 61 24 47
Secrétariat : + 33 (0)4 99 61 25 51

Research domain: strategic marketing and branding, agribusiness, regional development

Research topics: strategic marketing, place branding, regional development, agribusiness, circular economy, food security, sustainable tourism

Membership and activities

- Member of the Regional Studies Association
- Member of the Erasmus Mundus Association
- Currently involved in the H2020 European Project NoAW (No Agricultural Waste)


Donner M. (2016): Understanding place brands as collective and territorial development processes. Phd thesis, Wageningen, Wageningen University, 178 p.

Donner M., Horlings L., Fort F. and Vellema S. (2016): Place branding, embeddedness and endogenous rural development: Four European cases. Place Branding and Public Diplomacy, first online 30 November 2016.

Donner M., Fort F. and Vellema S. (2016): Développement local et marketing territorial. Le cas de Chefchaouen, Maroc. Systèmes Alimentaires / Food Systems, 1,

Donner M. (2016): A75 La Méridienne: consuming food heritage on the highway? Journal of Gastronomy and Tourism, 2(2), 151-152.

Perrot, N., De Vries, H., Lutton, E., van Mil, H. G. J., Donner, M., Tonda, A., Martin, S., Alvarez, I., Bourgine, P., van der Linden, E., Axelos, M. (2016): Some remarks on computational approaches towards sustainable complex agri-food systems. Trends in Food Science & Technology, 48, 88-101.

Donner M., Fort F. and Vellema S. (forthcoming): From Geographical Indications to Collective Place Branding in France and Morocco. In: Van Caenegem W. and Cleary J.: The importance of place. Geographical Indications as tool for local and regional development. Springer Publishing.

Donner M., Fort F. and Vellema S. (2014): How to capture place brand equity? The case of Sud de France. Place Branding and Public Diplomacy, 10(2), 145-157.

Donner M. (2014):  Territorial marketing as strategic tool for the development of agri-food chains: The Case of Sud-de-France and Morocco. In : Fort F. (coord.) : Terroir en Méditerrannée : Concepts, théories, pratiques et perspectives de recherche. Montpellier : UMR Moisa, Série Recherches 9, 59-66.


Donner M. (2016): Collective place branding - an alternative strategy for territorial development compared to geographical indications? Forum Origin, diversity and territories, Turin, Italy, September 20 – 22, 2016.

Donner M., Fort F. and Vellema S. (2015): Collective action for joint agrifood and tourism marketing in Morocco, Chefchaouen. Conference of the European Society of Rural Sociology, Aberdeen, Scotland, August 18 – 21, 2015. 

Donner M., Fort F. and Vellema S. (2015) : Marketing territorial et développement local ? Le cas de Chefchaouen, Maroc. Conference of the Association de Science Régionale de Langue Française, Montpellier, France, 7 – 9 July 2015.

Donner M., Fort F. and Vellema S. (2015): Potential and limits for developing a place brand as tool for territorial development in Morocco: Case study insights from Chefchaouen. Conference of the Regional Studies Association, Piacenza, Italy, May 24 – 27, 2015.

Donner M., Fort F. and Vellema S. (2014): Place branding for local sustainable development. Tropentag Conference Prague, Czech Republic, September 17 - 19, 2014. Awarded with a travel grant by the Heinrich Böll Foundation.


Donner, M.
INRA, UMR 1110 MOISA, F-34000 Montpellier, France

Date de mise à jour : 2 janvier 2017

Cookies de suivi acceptés